Please read this Privacy Policy carefully. By downloading, accessing, or using the ClubdeaL app or website, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree, please do not use our services.
Who We Are
ClubdeaL is an AI-powered savings, rewards, deals, coupon, loyalty, marketing, and business growth platform operated by AM Company, a company registered and operating in the United Arab Emirates.
For the purposes of this Privacy Policy, AM Company acts as the Data Controller responsible for your personal data collected through the ClubdeaL mobile application, website (amclubdeal.com), and all associated services.
Data Controller: AM Company
Platform: ClubdeaL (amclubdeal.base44.app / amclubdeal.com)
Location: United Arab Emirates
Governing Law: UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection
Data We Collect
We collect different categories of personal data depending on your role on the ClubdeaL platform. We only collect data that is necessary to provide our services.
| Category | Data Collected | Who It Applies To |
|---|---|---|
| Identity Data | Full name, username, profile photo | All users |
| Contact Data | Email address, phone number | All users |
| Account Data | Password (hashed), account type, registration date, membership tier | All users |
| Transaction Data | Coupons claimed, deals redeemed, QR scan timestamps, loyalty points earned | Customers |
| Location Data | General location (city/emirate) for deal discovery. Precise location only with explicit permission | Customers |
| Business Data | Business name, trade licence number, business address, category, operating hours, bank account details for subscription billing | Vendors |
| Financial Data | Subscription payment records, commission earnings, payout details | Vendors, Agents |
| Performance Data | Deal views, redemption rates, customer engagement metrics, sales analytics | Vendors, Agents |
| Device Data | Device type, operating system, app version, device ID, push notification token | All app users |
| Usage Data | Pages visited, features used, session duration, click patterns, search queries within the app | All users |
| AI Interaction Data | Questions and prompts submitted to the ClubdeaL AI assistant | Users of AI features |
| Communication Data | Messages sent through the platform's support or contact channels | All users |
AI-Generated Inferences: Our AI system may derive preference profiles, deal affinity scores, and behavioural patterns from your activity on the platform. These inferences are used solely to improve your experience and are not sold to third parties.
How We Use Your Data
We use your personal data for the following purposes:
- Account Creation & Management: To register your account, verify your identity, and maintain your profile across all user types.
- Service Delivery: To enable deal discovery, coupon claiming and redemption via QR code, loyalty points tracking, and mission completion for customers.
- Vendor Services: To operate vendor dashboards, process subscription payments, manage staff accounts, display business profiles, and provide analytics.
- Agent Services: To track vendor referrals, calculate and process commission payments, and manage agent performance dashboards.
- AI Personalisation: To power AI-driven deal recommendations, content generation for vendors, fraud detection systems, and the ClubdeaL AI chat assistant.
- Fraud Prevention & Security: To detect and prevent fraudulent coupon redemptions, duplicate QR code usage, fake accounts, and other platform abuse.
- Communications: To send transactional notifications (coupon expiry alerts, redemption confirmations, commission payments), service updates, and — with your consent — promotional communications.
- Analytics & Improvement: To understand how the platform is used, identify issues, improve features, and develop new services.
- Legal Compliance: To comply with our obligations under UAE law, respond to lawful requests from regulatory authorities, and enforce our Terms of Use.
We will never: sell your personal data to third parties, use your data for purposes unrelated to delivering ClubdeaL services, share your data with advertisers for targeted advertising outside our platform, or use AI to make automated decisions that have significant legal effects on you without human oversight.
Legal Basis for Processing
Under UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection, we process your personal data on the following legal grounds:
| Legal Basis | Processing Activity |
|---|---|
| Contractual Necessity | Processing required to fulfil our service agreement with you — account creation, deal redemption, subscription management, commission payments |
| Legitimate Interests | Fraud detection, platform security, analytics to improve our services, AI-driven personalisation to enhance user experience |
| Consent | Marketing communications, precise location access, push notifications — you may withdraw consent at any time through your account settings |
| Legal Obligation | Complying with UAE regulatory requirements, responding to lawful court orders or governmental authority requests |
Data Sharing & Disclosure
We do not sell your personal data. We share data only in the following limited circumstances:
- With Vendors (Customers): When you redeem a coupon, the vendor receives confirmation of the redemption including your anonymised customer ID and timestamp. Your name, phone number, and email are not shared with vendors unless you choose to provide them directly.
- With Customers (Vendors): Your business profile, deal listings, location, operating hours, and aggregate ratings are visible to all ClubdeaL users as part of the platform's public listing service.
- With Technology Partners: We use Base44 as our application hosting platform and Anthropic (Claude) to power our AI assistant features. These partners process data strictly to provide services to us and are bound by data processing agreements.
- With Payment Processors: Subscription payments and commission payouts are processed through secure third-party payment providers. We share only the data necessary to complete transactions.
- With Agents: Vendors you onboard through an agent relationship may have their business name and subscription status visible to the referring agent for commission tracking purposes only.
- Legal Requirements: We may disclose your data when required by UAE law, court order, or lawful request from a UAE regulatory authority, including the UAE Data Office.
- Business Transfers: In the event of a merger, acquisition, or sale of AM Company, your data may be transferred to the successor entity. You will be notified of any such change.
International Data Transfers: Some of our technology service providers (including AI services) may process data outside the UAE. Where this occurs, we ensure adequate data protection safeguards are in place in accordance with Article 22 of UAE Federal Decree-Law No. 45 of 2021, including contractual protections equivalent to UAE standards.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by UAE law.
| Data Type | Retention Period |
|---|---|
| Active account data | Duration of your account plus 2 years after account closure |
| Transaction & redemption records | 5 years from transaction date (financial compliance) |
| AI interaction logs | 6 months, then anonymised and aggregated |
| Device & usage analytics | 12 months rolling |
| Marketing consent records | Duration of consent plus 3 years |
| Vendor subscription records | 7 years (UAE commercial law requirement) |
| Agent commission records | 7 years (UAE financial records requirement) |
| Fraud detection logs | 3 years from incident date |
| Support communications | 2 years from case closure |
When data is no longer required, it is securely deleted or permanently anonymised so that it can no longer be associated with you.
Data Security
We implement industry-standard technical and organisational security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction.
- Encryption: All data transmitted between your device and our servers is encrypted using TLS/HTTPS. Passwords are hashed using industry-standard algorithms and never stored in plain text.
- QR Code Integrity: Every coupon uses a unique, one-time QR code that is cryptographically signed. Once scanned and redeemed, it is invalidated and cannot be reused or replicated.
- AI Fraud Monitoring: Our AI system continuously monitors all redemption activity for suspicious patterns, duplicate usage, and account abuse in real time.
- Access Controls: Access to personal data within AM Company is restricted on a need-to-know basis. Staff with data access are trained on data protection obligations.
- Vendor Staff Segregation: Vendor staff accounts operate with scoped permissions — staff can scan coupons without accessing your billing, analytics, or customer personal data.
- Secure Infrastructure: Our platform is hosted on enterprise-grade cloud infrastructure with regular security assessments, automated backups, and disaster recovery provisions.
Data Breach Notification: In the event of a personal data breach that poses a risk to your rights, we will notify the UAE Data Office and, where required, affected individuals in accordance with the timeframes prescribed by UAE Federal Decree-Law No. 45 of 2021.
Your Rights
Under UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection, you have the following rights in relation to your personal data:
Right of Access
Request a copy of the personal data we hold about you and information about how it is processed.
Right to Rectification
Request correction of inaccurate or incomplete personal data. You can update most data directly in your account settings.
Right to Erasure
Request deletion of your personal data where we no longer have a lawful basis to retain it, subject to legal retention obligations.
Right to Restriction
Request that we restrict processing of your data in certain circumstances, such as while you contest its accuracy.
Right to Portability
Request your personal data in a structured, machine-readable format to transfer to another service provider.
Right to Object
Object to processing based on legitimate interests, including AI-driven profiling and marketing communications.
How to Exercise Your Rights: Submit your request to privacy@amclubdeal.com or through the Privacy section of your in-app account settings. We will respond within 30 days as required by UAE law. Complex requests may require up to 60 days with prior notice. Identity verification may be required before processing your request.
Cookies & Tracking
Our website (amclubdeal.com) uses cookies and similar tracking technologies. Our mobile application uses equivalent device-level identifiers.
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Essential | Required for the website to function — session management, security tokens, login state | No — required for service |
| Functional | Remembering your preferences, language settings, and saved filters | Yes — via cookie settings |
| Analytics | Understanding how users navigate the site to improve the experience | Yes — via cookie settings |
| AI Session | Maintaining your AI chat conversation context within a single session | Yes — clears on session end |
We do not use third-party advertising cookies or tracking pixels. You can manage your cookie preferences through your browser settings or our in-app privacy controls.
Children's Privacy
ClubdeaL is not intended for use by individuals under the age of 18 years. We do not knowingly collect personal data from children under 18.
If you are a parent or guardian and believe your child has provided us with personal data without your consent, please contact us immediately at privacy@amclubdeal.com. We will promptly delete any such data upon verification.
Users registering on ClubdeaL confirm they are 18 years of age or older. Where parental supervision of deal usage is desired for family accounts, parents are responsible for managing their family's access to the platform.
AI & Automated Processing
ClubdeaL uses artificial intelligence and automated processing in the following ways:
- Deal Recommendations: Our AI analyses your location, browsing history, and redemption patterns to suggest deals relevant to you. This personalisation is used to improve your experience only.
- Fraud Detection: Automated systems monitor coupon redemption patterns to detect and prevent fraudulent activity. Flagged accounts are reviewed by our team before any action is taken.
- Content Generation: Vendors using the AI Caption Writer and AI Deal Creator tools submit prompts to our AI system. These prompts and outputs may be processed by Anthropic (Claude API) subject to their data processing terms.
- Business Analytics: AI generates automated insights reports for vendors based on their deal performance and customer engagement data.
- No Fully Automated Consequential Decisions: We do not make fully automated decisions that have significant legal or similarly significant effects on you without human review. Account restrictions based on fraud detection are always reviewed by our team.
AI Assistant (Powered by Anthropic Claude): When you use the ClubdeaL AI chat assistant, your messages are processed by Anthropic's API to generate responses. Anthropic processes this data in accordance with their own privacy policy and data processing agreement with AM Company. We do not use AI chat transcripts to train our own models.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable UAE law. When we make material changes, we will:
- Update the "Last Updated" date at the top of this policy
- Send a notification to your registered email address
- Display an in-app notification when you next open ClubdeaL
- Where required by law, seek your renewed consent
We encourage you to review this Privacy Policy periodically. Your continued use of ClubdeaL after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us through any of the following channels:
For data subject rights requests, data breach reports, and general privacy questions
privacy@amclubdeal.comData Controller — ClubdeaL Platform
United Arab Emirates
If you are not satisfied with our response, you have the right to lodge a complaint with the UAE Data Office
uaedataoffice.gov.aeAccess your privacy settings, manage consents, download your data, or delete your account directly from the ClubdeaL app
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